At-Tahur Limited (PSX: PREMA), one of Pakistan’s leading dairy producers, announced the launch of Prema Gelato, marking its strategic entry into the premium dairy ice cream segment.
In a formal disclosure to the Pakistan Stock Exchange (PSX), the company highlighted that the new product rollout is part of its ongoing diversification strategy aimed at broadening its consumer portfolio and delivering high-value dairy offerings.
According to the regulatory filing, the launch of Prema Gelato is expected to solidify the brand’s market foothold and drive sustainable revenue growth in the value-added dairy sector.
Corporate Overview & Strategic Moves
- Core Operations: Incorporated in 2007 as a public limited company, At-Tahur Limited specializes in the production, processing, and distribution of premium pasteurized milk and value-added dairy products under the brand name Prema.
- Supply Chain Expansion: Building on its growth trajectory, the company previously announced the formation of a wholly owned subsidiary dedicated to trading essential agricultural inputs and animal feed materials, including maize silage, maize corn, and bypass fat.
