In a major boost to Pakistan’s food manufacturing sector, Shan Foods has announced plans to invest up to $20 million in partnership with German taste and nutrition giant Symrise AG to expand local production of culinary and savory foods.
The Karachi-headquartered spices and food brand has already deployed $2 million into a state-of-the-art manufacturing facility at its main complex, with further capital planned over the next one to three years to scale operations.
“By increasing our manufacturing capabilities, we are not only reducing reliance on imports but also creating new jobs. This facility is a testament to our commitment to sustainable growth and our belief in the potential of Pakistan’s vibrant food industry,” said Sammer Sultan, Co-Chairperson of Shan Foods.
The strategic partnership, initially formed in April 2023, aims to capitalize on Pakistan’s rapidly growing savory products market serving approximately 250 million consumers.
Highlights of the Joint Venture
- Local Import Substitution: The facility’s powder blending unit focuses on locally sourced ingredients to reduce reliance on imported raw materials and streamline supply chains.
- Middle East Expansion Target: Phase two of the venture targets export markets, with a primary focus on scaling distribution into the UAE and Saudi Arabia (KSA).
- Focus on Modern Consumer Trends: Product development will target double-digit growth segments in convenience foods, functional nutrition, and authentic local flavor profiles.
- Advanced R&D Infrastructure: Shan Foods has integrated dedicated research, development, and application laboratories into the site to accelerate time-to-market for local and multinational food brands operating in the region.
Lilian Regnier, President of Food & Beverage (EAME) at Symrise, noted that the strategic alliance enhances supply chain speed and cost efficiency for customers while consolidating Symrise’s footprint across the Middle East and Africa.
